Moving on…to eleanorbaird.com
I’ve decided to retire massless communication, at least for now. Check out my new site at www.eleanorbaird.com. If you’re interested in the final thesis, you can find it at http://dspace.mit.edu/handle/1721.1/44213. Thanks for reading, Eleanor
The ToC
Finally, here it is! There may be some tweaking, but this is essentially how the document will be laid out. Only a few more days to go! Introduction Why this, why now? Research Questions Methodology
New abstract!
I’ve sent this out to a few people now – this is my revised abstract, which I put together this week. The structure of the paper has changed a bit too, and I’ll post more on that in the next few days. I’d welcome any comments you have! In recent years, audience fragmentation has … Read more
Mobile Marketing: More ads on the go? (Part I)
This is a cross-post from the Convergence Culture Consortium blog, at http://www.convergenceculture.org/weblog/2008/03/mobile_marketing_more_ads_on_t.php A few days ago, Nielsen released a report where they estimated that 58 million Americans had seen advertising on their phones in the last month. That is a lot of people, but it represents 23%, less than a quarter, of subscribers in the … Read more
Convergence Culture and Behavioral Targeting
Note: This entry is a cross post from the Convergence Culture Consortium blog. On Monday, Online Media Daily reported that Revenue Science, a behavioral targeting (BT) marketing firm, called for participants in an initiative it is calling the Behavioral Targeting Standards Consortium (BTSC), a group of industry practitioners and thought leaders that would define BT, … Read more
Not Clicking? New data raises questions about future of online ads and metrics
Going through my RSS feed this afternoon, I came upon a post on Ilya Vedrashko’s blog, AdLab, about data from comScore and Starcom that suggests that banner ads fail to generate significant clicks beyond certain demographics and certain types of sites, and that the impact of clicks on brand metrics is negligible. The questions I’m … Read more
Types of Targeting (Part I) – Ready, aim, advertise!
In my last post, I outlined my current plan for my thesis on targeted online advertising. This time, I’d like to answer what might seem like a very basic question, but it is still a very fundamental one: what do I mean by targeted advertising in the context of the web? Targeting isn’t a new … Read more
The thesis
For my inaugural post, I thought I’d explain in a little more depth what my MBA thesis is actually about by providing both a very early abstract and an outline, below. Future posts will be thought pieces based on my research, the purpose being to get some ideas “on paper” as I write for my … Read more
